It's A 10 Miracle Moisture Shampoo
$20.49 for 10 fl. oz. at Regis Salon
$13.50 for 10 oz. @ amazon.com
Water, Sodium Cocoyl Isethionate, Sodium C14-16 Olefin Sulfonate, Cocamidropropyl Betaine, Sodium Cocoamphoacetate, Sodium Lauroyl Sarcosinate, Glycol Distearate, PEG-10 Sunflower Glycerides, Aspalathus Linearis Leaf Extract, Euterpe Oleracea Fruit Extract, Morinda Citrifolia Fruit Extract, Zingiber Officinale (Ginger) Root Extract, Moringa Pterygospema Seed Extract, Punica Granatum Extract, Helianthus Annuus (Sunflower) Seed Extract, Symphytum Officinate Rhizome/Root Extract, Aloe Barbadensis Leaf Juice, Glycerin Ascorbic Acid, PEG-150 Pentaerythriyl Tetrastearate, Amodimethicone, PEG-6 Caprylic/Capric Glycerides, Citric Acid, PPG-12-Buteth-16, Polyquatemium-10, Trideceth-12, Laureth-9, Acrylates/Aminoacrylates/C10-30 Alkyl PEG-20 Itaconate Copolymer, C11-15 Pareth-7, Disodium EDTA, Propylene Glycol, Iodopropynyl Butylcarbamate, DMDM Hydantoin, Linalool Fragrance, BCC12-Base
Apply to wet hair. Massage into a rich lather and rinse thoroughly. For best results, follow with It's A 10 Mask.
Of course the name had me excited to try out this product. If a product includes the word moisture in the name I'm all in! Another thing that got me was the 10 Amazing Ingredients listed on the back of the bottle that promise to provide nutrition for your hair. I also noticed that on the front of the bottle it says "Now Sulfate Free". You know what they say about sulfates. In my mind this product was going to be a winner!
The product has a very nice floral fruity like scent, if that makes since. I really did like the smell. On my first use of this shampoo, it did not lather at all. Which I've mentioned before, it makes it difficult for me to get my fingers through my hair to massage and cleanse my scalp. I kept applying more and just could not get it to work into a lather. It kind of reminded me of a cleansing conditioner. But don't the directions say "massage into a rich lather"? I can't quite remember, but I'm pretty sure I pre-pooed with an oil before hand, so maybe that is what prevented it from lathering. The next time around I used a sulfate shampoo and followed up with It's A 10 Miracle Moisture Shampoo hoping it would help with the lather issue and put some moisture back into my hair. I did finally get the lather I was looking for, but the moisture was not there for me. This shampoo was nothing amazing. The last few times, I've used this product following my pre-poo with Wen Sweet Almond Mint and it has lathered fairly well each time. But I can't say that my hair feels even the slightest bit moisturized after use.
I was expecting my hair to feel soft and moisturized when I shampooed with this product, but sadly I was let down. The one pro is that I did like the smell. Other than that, I was pretty disappointed. It wasn't awful, but it wasn't amazing. I definitely would not purchase it again. It just wasn't the poo for me.
Has anyone else tried It's A 10 Miracle Moisture Shampoo?
What did you think of it?
What is your favorite moisturizing shampoo?
Thanks for reading!